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WHY EDUCATING YOUR CUSTOMER IS IMPORTANT IN DIGITAL MARKETING

Tobias Pugsley | Marketing | April 13, 2017

For businesses, the main point of marketing is to sell their product, but there's often a disconnect, especially for startups launching new products, because consumers don't know anything about the product or service. This is why customer education is an essential part of online marketing strategies and something companies should incorporate while they're creating an identifiable brand. Here is why companies looking to enhance their digital marketing in Arkansas should develop content marketing for education and how they can do it effectively.


WHY CUSTOMER EDUCATION IS IMPORTANT

Aside from creating brand awareness, customer education comes with additional benefits. Building Arkansas marketing campaigns with customer education in mind will help build your credibility and establish you as an expert in the industry. Content marketing for education will also help with SEO because Google favors sites with more links and longer browsing times in their search results. By incorporating creative educational materials in blogging, such as infographics and videos, you're also creating material that usually receives more likes and shares than purely sales oriented material. Finally, an informed customer is better able to make a decision about your product and likely to purchase it from the business that put in the effort to educate them.


WHAT IS EDUCATIONAL CONTENT? 

Educational content is anything that aims to give your customers the information, skills, and abilities they need to be an informed buyer. While advertising or marketing may be involved on a lower level, education should be the foremost objective of the content. Providing appropriate and necessary educational content means doing marketing research to find out what your customer needs. For digital marketing services in Arkansas, there's no better company to turn to than VisionAmp Marketing. They specialize in creating long-lasting digital presence by uniting the need of business with customers and their motivations using a variety of methods, including market research and focus groups.


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HOW TO INCORPORATE CONTENT MARKETING FOR EDUCATION

Arkansas marketing campaigns seeking to educate customers should first look to their customers. Find out who they are, what they lack, why they might be interested in your product, etc. The more you know, the better you'll be able to effectively develop online marketing strategies to educate them.

Take the time to develop content; it's an investment. Build a content-rich, mobile-friendly blog and website with original and unique content. Use visual material when possible, such as inforgraphics, photos, or videos, and make material accurate and concise. The key is to create shareable content and let your customers do the marketing for you.

Get hands on with the product and show how it's beneficial in real world situations. The modern day customer wants to be able to touch and feel the product and know how it will be beneficial in real world circumstances.  Ultimately, the pay-off for creating educational content will be in your bottom line, profits will rise and customer loyalty will be strengthened.