Foot and Ankle Specialty Clinic
We were presented with the idea to use moving video on their opening page, as well as bring all of their clinic locations together under one website, showcasing each on its own page. We were also asked to build pages that explain various foot and ankle problem areas, and provide a way for patients to book appointments online.
Our graphics team hit the nail on the head with a slow motion video of two runners jogging on a trail in the background on the opening page. We discovered that the slo-mo effect was more calming and not distracting when compared to full-motion video. We offered unique landing pages for their four locations, with specific info on doctors and services offered at each. Our creative tabs for a quick-find of various foot and ankle problems get lots of traffic.