When it comes to your website, first impressions definitely matter! This can be the difference between success and failure. In the digital world, first impressions happen all the time without your knowledge. This is why VisionAmp pays utmost attention to design, navigation, SEO and more.
Here are a few things to know when it comes to your website’s first impressions:
It is a proven fact that you have an average of 6 seconds to give a visitor a good first impression on your website, let them know you are a legitimate and active company, and make a good enough impression that leads to more clicks. More clicks lead to more contacts and more sales. The site should tell that customer at first glance WHO you are and HOW to get to the next step. The imagery and content should be so engaging and so persuasive that it holds the user’s interest and leads them to discover what they’re looking for.
A concept you will see in many high-end restaurants is the use of negative plating. This will be where half of the plate is actually bare, causing you to focus more attention on what IS on the plate. The same could be said of your website.
Because people usually skim and not read when landing on a website, it is important to remove the clutter. Space on your landing pages tend to draw them in, creating an intriguing and engaging experience. Don’t cram everything onto one page. Spread it out into multiple pages and sections. It is also important to leave out some of the details, prompting them to dig deeper and ask questions.
Many businesses make the mistake of setting up their social media pages, then nothing happens going forward. There needs to be a strategy for updating and maintaining the content. Maintain a consistent brand on everything posted on your website all the way to your social media. There needs to be a golden thread to connect the message and the look. Also be consistent with your posts. Many platforms allow you to schedule future posts - which makes it extremely convenient and automatic!
People are way too busy these days, with options to surf your competitor’s website instead of yours. If your site is overwhelming or confusing (bad navigation issues), a visitor will usually choose to not take the time to figure out how to navigate it. To fix this problem, put yourself in their shoes. People could care less about fancy words and business jargon. They just want to find what they’re looking for.
Your website should have good vibes - meaning that your message is clear, simple, easy to understand, and it is obvious what you are all about. It should look and feel POSITIVE, acting as a sales tool instead of something that might dissuade a user from wanting to learn more. You would be surprised at how many sites are actually misleading, not broadcasting a consistent brand and purpose. If your site is poorly designed and unattractive you will lose your potential customer to the digital sea of the internet.
VisionAmp: GOOD VIBRATIONS!
Since 2007, our award-winning company has helped hundreds of businesses grow and acquire more customers by building websites that work! It’s that simple! We take great pride in being transparent, affordable and ridiculously good at what we do. Contact us at firstname.lastname@example.org for more information.
We can give you the strong, positive first impression you’ve been looking for!
-Written by David Jackson, VisionAmp Content Specialist