What is content marketing? Content marketing is the art of creating and sharing valuable free content to attract and convert potential customers. VisionAmp can be your content marketing agency that can help educate potential customers so they know, like, and trust you enough to do business with you. Check out our blog to see how you can utilize content marketing to educate our customers into doing business with you.
Our content marketing services include first and foremost coming up with a content marketing strategy. At VisionAmp, we will help you and give you advice so you can add valuable content for your customers. When potential customers plan to buy a service or select a company, they typically go through the same cycle of events – the awareness of a problem, the research for a solution, contemplating the solutions, and choosing a solution.
Content marketing targets the awareness and the research stages. In these stages, the consumer is looking for what s/he thinks the best company or solution will be. For example, if their car has a cracked windshield, they will become aware of the problem first, then search (by going online, through word-of-mouth, or traditional advertising) for the best company fit for the job of repairing a windshield.
At VisionAmp, we can assist you with online marketing strategies that will help potential customers become more knowledgeable about your business. The key is to add value. With content marketing, the goal is to create a website, a blog, or any other form of advertisement that people want to read. In the age of technology, it is easy to scroll past an ad or skip a video, and that’s where we come in. With our content marketing strategy, we will help make whatever it is you’re advertising the most interesting thing your potential customers see when researching businesses.