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Four Advantages to Blogging
Four Advantages to Blogging
October 23, 2023
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So - here’s the question: Is blogging still relevant? Does blogging really help, or is it an outdated idea? At VisionAmp Web Design we strongly believe that blogging can drastically help your website and your business in MANY ways. We have several clients who blog once or twice each month about subjects and products that are relevant to their business. This has helped them to increase their overall exposure, generate more customers and even more revenue. 

Blogging can be an integral part of your online content marketing strategy! Here are four reasons to start blogging today:


Well crafted blogs that are published on a frequent basis not only informs the reader as to who you are and why they need your services, but it also shows them that you are a trusted source. Writing content that is relevant in your area of business demonstrates you are knowledgeable and are the leader in your industry. You are marketing your skills, your services, your products. If you are known as a knowledgeable source by your customers, they will rely on your opinion, and eventually, your product and services.


If you own a website you want people to know about it. To do this, you need to make sure that it is search engine optimized. If your website contains well written blogs, utilizing keywords and phrases that are specific to your industry, the visibility and traffic will increase - plus you’ll rank higher on Google’s SERPs and other similar search engines.


SEO is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. The key to getting more traffic lies in integrating content with search engine optimization and social media marketing. FRESH CONTENT is the key. Blogs provide a way to do just that!


Once your level of visibility is increased and traffic is flowing, a blog helps convert your new traffic into actual leads. This is the perfect way to begin a conversation directly with your target audience. Every piece of content has the potential to reach more customers. Include links within each blog to where people can click to learn more, subscribe, contact us, and more. Once you have their contact information you can follow up with those leads. Many times a blog will generate questions. Follow up on those inquiries lets them know that you and your company are there for them, and have the answers they need.


Every blog and its content is perfect for sharing and boosting on all social media platforms. When your content is relevant and informative, or even entertaining, more people will “like,” “subscribe,” and even “share” your content on their social media pages. When this happens, they are actually directing people and driving more traffic to your website and to your business. Talk about a free marketing team! 

Another thing to remember regarding social media is you have to respond. The customer gets turned off quickly when there is silence on your end. Once you go social, keep the conversation going - even if the comments are critical or questioning. Every comment has the potential to drive more consumers your way. 


According to a recent study, internet users in the US spend 3X more time reading blogs than they do reading emails. It also states that 77% of all internet users read blogs - plus businesses that blog experience TWICE as much email traffic as opposed to those who don’t.

Fresh content poured into the consumer simply results in more leads, more traffic, more presence, more success. Some businesses even decide to label their blogs as “news” or “articles.” Regardless of the label, do it! Also, know that a good blog will take time and possibly more money on your end. But realize the effort will be worth it in the long run.

At VisionAmp we have seen the benefits from blogging for many years. We also offer blog-writing services if you need help! To see some of our recent blogs, click here.

Blog away!

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