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The Dead End
The Dead End
September 14, 2023
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If you’ve ever attempted to solve a difficult maze, whether on paper or in a corn field, you know you usually hit a dead end at some point. At VisionAmp we have seen business after business come to what seems to be the end of the road when it comes to continued results and growth. Things get off to a great start then they either wind up on a plateau or at a dead stop.

Here are some helpful tips to get you out of the rut, out of the maze, back on the path to growth and success:

1. Turn your main page into a gateway, not just a destination.

When someone lands on your website the goal is to get them to explore deeper, enticing them to want more information, go farther. Your main page cannot be a one and done experience. This landing page has to be the avenue for greater things. This is perhaps the greatest challenge we deal with when we consult with a new client. They have a great concept, great idea, but have no clue how to implement this into a website. This is yet another reason to hire a professional website development company. We’ve been there, done that, and know how to make your site work.

2. Your call to actions have to be spot on.

Think of every user that finds your website as a potential customer in search of information that you are responsible for providing. Some may want to browse around while others are ready to buy, call, or sign up. Either way, we need to be ready for all types of interactions that you may encounter. VisionAmp will help you determine the 3 - 4 main calls-to-action, set goals, and measure the performance of the next 120 days. 

Call-to-action examples:

3. Fresh content is a must.

If your website hasn’t been touched in months, it is displaying signs to everyone that say: “Boring,” “Go Away,” “Look At My Competitor’s Site Instead” and more. Take note and decide to make changes today! Fresh content with a fresh look shows the world that something new and exciting is happening in your neck of the woods. The more you feed your site, the more traffic you’ll see - online and in the store. This is called growth! People will begin to expect something new from your company and will keep coming back for more. 

4. Make your site mobile friendly.

According to, in 2022, the number of unique mobile internet users stood at 4.32 billion, indicating that over 90 percent of the global internet population uses a mobile device to go online. For this reason, your website has to display well on mobile. A mobile-friendly website can be easily navigated and viewed on any cell phone or tablet. If your site isn’t mobile friendly, you’re missing out on a lot of potential business!

With the social media explosion, TikTok, Instagram and other platforms have fueled the fire, creating shorter attention spans and faster-moving content. Most of the time this is done on a cell phone. If your site isn’t optimized for mobile use, users will be pinching, zooming in, perhaps click the wrong line or link. Up your game and use a website company that makes mobile optimization a priority.

5. Realize search engine optimization is a big deal.

So you’ve built your website, then realize it wasn’t built or designed with search engine optimization (SEO) in mind. If your site is built correctly, with the right framework and with all requirements that search engines are looking for, it’s going to have a greater chance of ranking well. Website optimization does require skilled writing and technical know-how, using key phrases, words, coding, etc. Yes, we do this too!

6. Fix errors, technical issues, improve low quality images.

The competition is real. You are up against millions of amazing looking sites, most having had several sets of professional, trained eyes on them before publishing. If your website isn’t appealing and is filled with typos and errors, your visitors are going to jump ship faster than you can blink! Using an experienced website company such as VisionAmp ensures that everything is scrutinized, proofed and tweaked before the world sees it.


Everyone wants their online users to be aMAZEd. Your site is your bread and butter. It cannot be muddy or vague. It needs to contain EVERYTHING in summary that will keep them there, clicking on subsequent pages. VisionAmp is on top of the game when it comes to building websites that work. We feel that the goal of a website should be established, measured, and held accountable. A website that doesn't bring you more leads or make you money is unacceptable.

Since 2007, our award-winning company has helped hundreds of businesses grow and acquire more customers by building websites that work! We take great pride in being transparent, affordable and ridiculously good at what we do. Contact us at for more information.

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