It’s one thing to build a website that looks good - but it’s another thing to have a website that becomes a destination people will go to to help them solve problems, find solutions, or even find products. The difference between good and great is major when it comes to your website. VisionAmp is all about building your site to achieve greatness!
A few weeks ago in part 1, we discussed how your website needs to have purpose, direction, ease of navigation, be multi-device compatible and more. Today let’s look at more insightful ways you can take your website to the next level. And as always, VisionAmp is here to help, regardless if you are a beginner or a pro, regardless if you have a website or not.
A call-to-action consists of: “Words that urge the reader, listener, or viewer of a sales promotion message to take an immediate action, such as: write now, call now - or for internet users - click here.”
Successful strategy and marketing campaigns involve a strong call to action. It’s one thing to catch their attention, but another to cause people to take action on what you are offering. Your call to action should also be consistent and clear across all of your communication channels. Website, e-mails, social media, blog posts, etc. This will bring the desired response you’re looking for. The audience should know exactly what you’re asking them to do, and your website needs to make it easy for them to take the next step.
Typography is like an invisible art form. If successful, good typography could be compared to the frame of a picture, lending itself to supporting the picture, NOT overtaking or distracting from the art. Typography exists to make the words, logos, graphics, pictures... and their meaning the focus and not a distraction. It also connects your website together, leading users from one section to the next without any “disconnect.”
We’ve mentioned this before, but it is worth repeating. Have you ever walked into a store that is disorganized, smells, and has a very uninviting atmosphere?
On the other hand, have you ever walked into a store that is clean, spacious, and has a very comforting feeling, such as an Apple Store?
I’m sure you’ve been in both types of businesses. Which one gives you the impression that it’s well-managed, cares about its customers, and offers better products? It’s probably the business that cares about its appearance. Working with VisionAmp you can be assured we take pride in our designs and will work to make sure your website is attractive and provide the “wow” factor!
If visitors aren’t saying “wow” (in a good way) when they visit your site, it still needs work. Do not cut corners on design. Every pixel, every picture, and every word matters. Hire a good designer if you can afford it and make design a priority!
In the culinary world, negative plating is often a method used to draw more attention to the entree. The same could be said of “white space” on a website. This is the “negative space” around the text or graphics. Properly used, white space ensures everything is readable and uncluttered. The goal is to draw attention to the text, providing a visually-pleasing experience. White space usually takes the forms of margins, padding, even areas where there is no text or graphics.
White space helps your design remain clutter-free by balancing all the design elements in a cohesive way. Users are drawn to sites that have good white space because they can see everything clearly.
According to research, it only takes about 50 milliseconds (.05 seconds) for users to determine their opinion about your site. The average online attention span ranges from 6 to 20 seconds, depending on the source. Most people only read an average of 28 percent of the words on a web page. If your site is slow you might as well start digging the grave.
In an era of instant gratification where we can place an order online and receive it in a day or two, spills over onto the expectations of your website speed and performance. Reasons for slow sites are many, but most are caused from using non-optimized photos, wrong coding, server limitations, no content delivery network and more.
Hiring professionals takes the headache off of you and allows you to focus on growing your company. Your website should serve as a helping hand to you, not a thorn in your side. For more information, give us a call at 870.580.0909 and let our team of seasoned professionals get you on the path to a GREAT website today!
