It’s one thing to build a website that looks good - but it’s another thing to have a website that becomes a destination people will go to to help them solve problems, find solutions, or even find products. The difference between good and great is major when it comes to your website. VisionAmp is all about building your site to achieve greatness!
Here are just a few hot summertime tips for you to consider.
People who stumble onto your website shouldn’t have to become a detective to figure out what’s what and what your business is all about. It should be obvious that when someone lands on your site that it is exactly what they were looking for. Using clear descriptions, including meta descriptions, will help attract more visitors, and subsequently more customers. Your descriptions should be concise, and should adhere to your brand, mission, etc. Ask yourself:
Is your site tailored for a specific industry?
Who is your target audience?
Is your audience gender-specific/age specific?
Your website should have a purposeful concrete user/buyer persona on every landing page. Be sure you aren’t just building a website just to have one. “They will never come.”
There should be clear links to the most important pages on your website. An up-to-date site map will help them navigate more easily. Lay the site out clearly and logically. Using dropdown menus in the navigation menu will help the visitor see the most important content under every heading regardless of where they are on your site. The key is to make it extremely easy for your visitors to find what they’re looking for.
It’s difficult to imagine the digital world without mobile devices. The majority of people now visit websites from their mobile devices instead of desktop computers/laptops. Your site needs to be designed to work properly, regardless of what device the user is accessing it with. VisionAmp uses responsive web design to achieve this very purpose. This will greatly help you in the search engines because they check how mobile-friendly your website is for mobile devices. Screen size matters. That’s why the design should have the right design element plan in place from the get-go.
Your overall design should be built around your branding plan and strategy. This is a real science, one that VisionAmp has mastered over the years. We can take your business personality and weave it like a golden thread throughout your entire site. Who you are and what you are all about should resonate throughout your entire website, using messaging and words that your audience will connect with. Logo. Colors. Images etc.
Successful websites do not have the “Build it and they will come” design. Once everything is built and launched, it HAS to be maintained and managed. This will keep your customers engaged. Blogs, videos, and other elements take them through your brand story, constantly showing them what services and products you have to offer. If they see the same thing each time they visit your site, they will not come back. They just won’t.
Also, you have to stay on top of search engine optimization and key word use all throughout everything that is posted. VisionAmp builds websites with as much or little access as you desire. Many times it’s quicker and easier for the client to manage fresh content.
For more information, give us a call at 870.580.0909 and let our team of seasoned professionals get you on the path to a GREAT website today!
Part 2 coming soon: Calls to action, typography, images, white space, speed and more!
