Summer is here - and the first thing that usually comes to mind is VACATION. But summer is also when you need to make sure your website is groomed and ready to facilitate a profitable and successful time of year. VisionAmp knows from experience that summer does not need to mean website autopilot - especially when these days of social distancing and COVID-19 fears have driven more and more people online to fulfill many of their needs.
Does your website have a consistent, strong message? Does your landing page compel people to take the next step and act on what they see? Here are just a few simple things that we can bring to your website. Things that may seem small, but in the end will be the ticket to more customers, more sales, and a happier summer!
Many websites are seemingly void of a specific, strong message. A message that is presented clearly and effectively. Less is more in this case. Pinpoint what you do best, and stick with promoting that. The emphasis must be consistent throughout every page, every menu item, everywhere.
Highlight the benefits that your company can bring to the customer. VisionAmp builds websites that not only work, but we can help you strategically develop and display this message.
People are easily distracted - especially online. The first page people see on your website is the most important page. When people land there, you want them to stay a while and explore. When they land on your subsequent pages, these need to be just as effective. Landing page optimization can be defined as a process of improving the performance of various page elements, ensuring that they get your business the highest possible conversions from visitors who arrive on these targeted pages. VisionAmp can make your main landing page, as well as your following pages, user-friendly, increasing the chances that they will dive deep. If your landing page is well-organized and visually pleasing, you will experience many more customers, resulting in more sales.
According to BusinessDictionary.com, a call-to-action consists of: “Words that urge the reader, listener, or viewer of a sales promotion message to take an immediate action, such as: write now, call now - or for internet users - click here.”
Successful strategy and marketing campaigns involve a strong call to action. It’s one thing to catch their attention, but another to cause people to take action on what you are offering. Your call to action should also be consistent and clear across all of your communication channels. Website, e-mails, social media, blog posts, etc. This will bring the desired response you’re looking for. The audience should know exactly what you’re asking them to do, and your website needs to make it easy for them to take the next step.
VisionAmp Web Design is a full-service company providing a wide range of services to help businesses build their overall brand and their targeted clientele. VisionAmp specializes in building high quality, custom websites designed to capture and convert the leads your business wants to attract. Over the years, VisionAmp has helped numerous businesses improve their branding, services, and overall reach by designing powerful websites which are proven to work.
To view examples, check out our portfolio where you will see a wide range of websites that we have built from the ground up. From lawn companies to universities, we make it happen. We are extremely proud of the web designs we have created over the years. Now is the time! Give us a call or come see us today!
-Written by David Jackson, VisionAmp Content Specialist