CUSTOM CONFIGURATORS

PRODUCT CONFIGURATOR DEVELOPMENT
FOR MANUFACTURERS

Configurators built into your own website: buyers spec the exact product, see the price as they go, and send the build to the right dealer.

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WHAT IS A PRODUCT CONFIGURATOR?

A product configurator is an interactive tool on a manufacturer's website that lets buyers choose a model, options, colors, and accessories step by step, see the price as they go, and send the finished build to a dealer or sales team. It turns browsing into a qualified lead that already knows exactly what it wants.

CUSTOM-BUILT VS. A SAAS CONFIGURATOR TOOL

	Custom-built configurator	SaaS configurator tool
Where it lives	Inside your own website, on your domain	An embedded widget or iframe from the vendor
Who manages options and pricing	Your team, in your own CMS	The vendor's admin panel
Where finished builds go	Routed by ZIP to the right dealer or sales rep	A lead export from the vendor
Product data	One database shared with your catalog and dealer tools	A separate copy you keep in sync
Cost	One project price	Recurring license or per-seat fees
Integrations	Built to your ERP, CRM, and dealer systems	Whatever connectors the vendor supports

WHAT WE BUILD

Live pricing at every step

Spartan shows an estimated price and monthly payment that update with each choice. Vexus keeps a running MAP total. Game Changer itemizes the estimate with tax and delivery.

Only valid options offered

Spartan only offers accessories that fit the chosen model. Vexus limits colors by package and tells the buyer why a color is unavailable.

Builds routed by ZIP

Spartan sends each finished build to the nearest dealer that carries that product line and shows the buyer the three closest. Vexus routes builds to the rep for the nearest dealer.

Save, print, and pick up later

Vexus buyers can save, print, and share a build, and returning visitors resume where they left off. Game Changer emails a quote link and a link back to the build.

Delivery pricing and deposits

Game Changer prices delivery by road miles from the buyer's ZIP, then lets them request a quote or reserve the system online with a $200 deposit.

Managed by your team in your CMS

Game Changer's team maintains systems, extras, delivery, tax rates, and promotions. Vexus manages model prices and which colors each model offers. Spartan manages its series, models, and accessories.

One product database

Spartan's configurator and the dealer hang-tag builder in its DealerZone portal read the same product data, so a model or price change reaches both at once.

THREE CONFIGURATORS WE BUILT

Spartan Mowers

A Toro Company brand - Zero-turn mowers and UTVs

Shoppers configure a Spartan mower or UTV with a live estimated price and monthly payment, then send the build to their nearest dealer.

Mower builder UTV builder Case Study

Vexus Boats

Aluminum and fiberglass fishing boats

Buyers configure a Vexus boat step by step with a running MAP total, colors limited by package rules, and a saved, printable build.

Build Mine Case Study

Game Changer Traps

Wild hog trap systems

Customers price a hog trap system, add-ons and delivery by ZIP, then request a quote or reserve it online with a $200 deposit.

Build & Price

HOW WE BUILD IT

Discovery

We map your models, options, rules, and pricing, and where every finished build should go.

Design

A build flow and summary designed around your product, not a generic template.

Build

Options, rules, and pricing wired into your CMS, with lead routing connected to your dealers or sales team.

Launch & Refine

We test with real builds, then tune options and pricing with your team after launch.

PRODUCT CONFIGURATOR QUESTIONS

How much does a custom product configurator cost?

A product configurator starts around $2,000 as an add-on to a website build, more for complex rule sets or ERP integrations. A full suite with website, DealerZone dealer portal, and configurator averages around $15,000. After a discovery call we quote a flat project price.

How long does it take to build a product configurator?

Configurators are built in phases, so you see a working build flow early and refine options, rules, and pricing with your team. We set the timeline together during discovery, based on how many models, options, and rules are involved.

Can you add a configurator to our existing website?

Yes. If we already run your website, the configurator is built into it, the way Spartan, Vexus, and Game Changer have theirs. If your site runs on another platform, we will walk through how to connect a configurator to your existing product pages during discovery.

Should we build a custom configurator or use a SaaS tool like Threekit?

A SaaS tool is a strong fit when you want photoreal 3D out of the box and are comfortable with a subscription. A custom configurator fits when the build has to live inside your own site, follow your dealer routing, and run off the same product data as your catalog and dealer tools, with no per-seat license.

Can our own team update options, rules, and pricing?

Yes. Game Changer's team maintains trap systems, extras, delivery, tax rates, and promotions in their CMS. Vexus manages model prices and which colors each model offers. Spartan manages its series, models, and accessories. Complex rule sets, such as which colors a package allows, can stay with us.

Ready to let buyers build it themselves?

LET'S BUILD YOUR CONFIGURATOR