It's no secret that social media is one of the most powerful tools for local businesses, after all, more than 72% of online users will visit Facebook in the next month and that number is growing. The real question is how do you leverage that traffic to engage more potential customers with your brand?
Here are three things that you can start doing today that will help you get on track.
1. USE FACEBOOK'S CALL-TO-ACTION BUTTONS
Did you know that on your business Facebook page, you can choose to have a call-to-action button that will direct users to click, call, or contact. Below is the complete list of available buttons:
2. WATCH YOUR COMPETITION
Facebook also gives you a wide assortment of analytic tools to test how effective your efforts are within your admin area. One of these tools in the insights section is called "Pages to Watch".
The Pages to Watch tool shows how you rank in a weekly view vs. your competition. It is wise to review this on a weekly basis. Make sure that you read what your competition is posting as well. You can often get ideas from the popular content others are posting.
3. ADD IMAGES TO YOUR POSTS
Users are 39% more likely to interact with posts with images and that is why you should always add images to your posts. After all, pictures are worth a thousand words right?
It is also a good practice to use unique / organic photos as apposed to stock photos. Stock photography is useful in some cases but users are getting better (often times subconsciously) at spotting fakes and will often lose trust in your brand because of it.
VisionAmp Marketing offers a wide variety of services to help businesses manage social media and digital marketing better. If you want to learn more about social media, download our free e-book "How to attract customers on Facebook" or give us a call today at 855.862.5491 to see how we can help build your social media engagement and overall presence on the Internet.